Digital Marketing: What is Black Hat, What is White Hat?

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Digital marketing is a very competitive industry, and when a SEOs’ pay and pride are dependent on the performance of their sites search rank, drastic measures will be taken. What is meant by drastic measures is that SEO’s will attempt tactics and maneuvers in attempts to get their page higher within search results. These frowned upon activities are known to be Black Hat. The inverse to Black Hat activities is titled White Hat, where White Hat consists of the methods of SEO that are endorsed by the search engines. Because the readers’ best interests are at heart, some of the major Black Hat tactics will be discussed in efforts to prevent the taboo tactics from being used on your respective pages.

The most common Black Hat tactic is Keyword Stuffing. It is well known in the SEO community that the use of specific keywords is critical to the rank of your page, but what has happened is users are stuffing their pages with a desired keyword. Users have been creative enough to hide the stuffed keywords in hidden HTML text to only be read by the Google bots. Another dirty tactic used is referred to as doorway pages. This is simply creating a page that will only be seen by the Google bots in efforts to get the pages rank up. Other tactics include

–        Interlinking

–        Duplicate content

–        And Cloaking

There are many White Hat tactics like honest link building that will raise your rank, but it’s important to remember that interesting original content is and always will be king. So avoid the aforementioned Black Hat tactics. Even though they may provide a boost to your rank in the short term, the unethical behavior will be caught on to and your page will be dropped or even banned form the search engine.

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